Don’t buy anymore from this brand of pet food!

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In today’s world, we don’t need to mention how much the art of marketing is an important part of the sales. All companies, regardless of their expertise, use marketing to sell their products.


However, some companies, including those in animal feed, use lies and misrepresentation. They use several ads, including those on TV, to touch the hearts of people by playing on their emotions.


This was the case for the Eukanuba brand. In an emotional commercial featuring dogs, the company said their food allowed dogs to live 30% longer.


The Federal Trade Commission (FTC) (an independent agency that, among others, controls anti-competitive business practices), denied this fact. Their studies proved that the dogs that consumed this product didn’t live any longer than the others.


Therefore, it’s important to remember that the most important thing when buying food for your pet is not the brand, but the quality of the product inside. To read the complete article, you can click here.


And for you to live a beautiful story as well with a companion, start by completing (click here: “Matchmaking Dogs with you” our questionnaire that matches a dog to your personality, and please share it with your friends and family to help another dog and its future guardian!




Amelie Delobel

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